After a short hiatus, I picked up where I left off: with print support materials to flesh out Crystal’s branding and identity for a hard-copy portfolio.

These are the two I was most satisfied with, and given the type and palatte swap I feel I may owe everything an overhaul.

This has been a return to classic form, and I’m very satisfied with the combination of two classic typefaces, veering from my near-obsession with Gill Sans. Here, Futura and a Canada Type reinterpretation of a classic show that hand scripts and ultra modern sans serifs can play nice together.

This reminds me that I have found a typeface that straddles a fence between two hand type classics and looks a little like what Louisville Slugger’s logo would be if designed in Taiwan, circa 1955:  Vitrina.  I’m sure the designers might disagree, but I’m sitting with a stack of stamps from Hong Kong and a green tea wrapper that hasn’t changed in 50 years on my desk, and it’s spot on.

I’ve been missing my digital list-making, and have just been stuffing all my to-dos into my Field Notes, in cramped hand writing.  Back to the task:

I have a few people I should get in touch with, and I sent out a few resumes today.  With any luck, I should be employed by the time half of these are finished and the other half will get fully stewed in my brainpan until I wake up some night in a cold sweat and finish them in a single go.

I kind of like it that way.


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